A Hewlett Packard spokesperson confirmed (on December 15) that “in 2008, HP asked marketing agency Moving Brands to propose new ideas for various elements of HP’s brand identity, including fonts, graphics, and logos.” But now, “HP is one of the world’s most valuable brands and has no plans to adopt the new logo proposed by Moving Brands.  HP did implement some of the other design elements shown in the case study.

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That crazy HP logo from a few months ago isn’t actually replacing the old logo.

Identityworks: Reviews - 2011 - HP