This is why it’s worth learning about advertising

rafer:superamit:stammy:rinich:

…

Verizon launched a Droid ad two months ago that essentially let the world know how doomed they were. The ad showed a bunch of “iDon’t”s. iDon’t have 5 megapixels. iDon’t have multitasking. Item after item of flaws in the iPhone that this new technology could solve.

Apple, meanwhile, showed a phone that could speak foreign languages at you, identify birdcalls in the wilderness, guide you through cities. They weren’t selling technical features. They were selling you magic. Real magic. The kind of magic where, thanks to world-class designers and programmers and marketers, it actually comes true.

…

Verizon sold nowhere near as many Droids as iPhones, but the campaign still drove one of the most successful phone launches ever for them: Selling between 100k and 200k in the US on opening weekend. I guess even a bad message said $85 million worth of times can resonate.

1. insanism reblogged this from superamit and added:

   A lot of people are asking what Apple’s target market is, and how they’re going to sell this iPad. These people are all...

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3. thisisdaniel reblogged this from superamit and added:

   rinich (by way of superamit and stammy):

4. fingerskneesandtoes reblogged this from rickwebb
5. rickwebb reblogged this from heyitsnoah and added:

   I’d reconcile these two sentiments by saying “Advertising is more than the creative concept and what works for me.”

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19. julianstahnke reblogged this from edouardbriere and added:

    Because device and price rhyme, and the way it wrapped in my feed reader, I read this as a poem and have trouble taking...

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26. muscadine reblogged this from internerd and added:

    I would rather have magic.

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30. timoni reblogged this from superamit and added:

    superamit, stammy, rinich:...I don’t know that I agree with the “magic” component rinich...

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36. heyitsnoah reblogged this from rafer and added:

    superamit:stammy:rinich:...Verizon sold nowhere near as many Droids as iPhones, but the...

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45. cosmocatalano reblogged this from internerd and added:

    Know what the difference this dude and Don Draper the writers of Mad Men is? They know better than “Magic Sells”.

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47. jacobpatterson reblogged this from 7knotwind and added:

    This dude is a joke. I stopped taking him seriously when he said Apple is “the most powerful company that’s ever...

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