Three reasons I think this chart is dumb:
- We don’t know the sample size in comparison to the total audiences the sites that use AddToAny recieve. It could be that .01 percent of the total audience shared anything with AddToAny.
- People share email by passing links IN AN EMAIL. This captures none of that.
- I would guess the behavior for Twitter is similar, also not captured.
Before we worry about where people are sharing things, the number I would be most intererested in is what percentage of people share using a tool like AddToAny or ShareThis, I’ve always assumed it’s tiny. Anyone have any data from their own sites?
Via mikehudack:tedr:mikehudack:soupsoup:innonate
So are you saying you wouldn’t design unique UIs for FB, Twitter, and Email? You can’t do it for everything, but you certainly shouldn’t rely on AddToAny or ShareThis to do the work for you.
Again, the point of the graph — from a design perspective — is that certain sharing mechanism deserve their own, well thought-out UIs. Others — like Orkut or Bebo — don’t, which is why you have ShareThis/AddThis/AddToAny/Gigya/etc.
Nope, not saying that, I think if you’re going to design unique UI elements for anything those three make the most sense. I’m just saying this chart didn’t tell me that. Without knowing anything about the audience or sample size I don’t think there are any serious insights in this chart. With that said, I still don’t know the value of custom sharing UI elements. How many people use email this buttons in comparison to just sharing a link over email? How many people (out of a total site’s audience) use a share on Facebook or Twitter button? That’s the data I’m still super interested in.
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mlherold reblogged this from pegobry and added:
Just wondering : how can you measure how much is shared by email ? You mean, big brother is really watching us ?
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caterpillarcowboy reblogged this from innonate and added:
I think Noah’s point is that the graph could be misleading, since you don’t know the sample size or the context. What...
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heyitsnoah reblogged this from innonate and added:
Nope, not saying that, I think if you’re going to design unique UI elements for anything those three make the most...
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innonate reblogged this from heyitsnoah and added:
So are you saying you wouldn’t design unique UIs for FB, Twitter, and Email? You can’t do it for everything, but you...
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himmelsblog reblogged this from mikehudack and added:
media planning perspective: 50%...sharing comes from 4 platforms. No one opens emails...
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christinebeardsell reblogged this from mikehudack and added:
I’m not sure if I agree. At least not yet. From a brand’s perspective, how do we know how valuable a Digg or Yahoo...
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tedr reblogged this from mikehudack and added:
tedr says: That’s just what we decided to do recently too. Promote the big ones and offer a small ShareThis for the...
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helloxander reblogged this from mikehudack and added:
I guess it’s natural considering facebook is the most visited site on the internet.. mikehudack:
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innonate posted this