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Jan 30, 2014
@ 5:54 am
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Silver Bullets »

I was reading this speech from Andy Grove, Intel chairman, from 1998 and while the whole thing is a bit hard to read, this bit about strategic inflection points and competition was quite interesting:

Some key warning signs that hint that the change you are dealing with make a Strategic Inflection Point is when it is clear to you that all of a sudden the company or the entity that you worry about has shifted. You have dealt with one particular company or establishment as a competitor all your life and all of a sudden you don’t care about them, you care about what somebody else thinks. I have this mental silver bullet test. If you had one bullet, who would you shoot with it? If you change the direction of the gun, that is one of the signals that you may be dealing with something more than an ordinary shift in the competitive landscape.


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Jan 29, 2014
@ 6:39 am
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Revisiting Stock & Flow »

Last week I wrote a piece on AdAge revisiting Stock and Flow. If you’re interested you should read the whole thing, but here’s a snippet:

To answer that question, let’s start with what’s changed. The core social platforms, Facebook and Twitter, have continued to explode. Mobile has enabled a host of new social platforms such as Pinterest and Snapchat to grow at breakneck speed. LinkedIn has added informational content like LinkedIn Today, LinkedIn Influencer and sponsored updates. Google has built a massive social system with the deepest mobile integration of any platform we’ve ever seen (thanks to Google’s Android mobile operating system). “Native” advertising has come to the fore. And search and social have crashed together: According to SearchMetrics, seven of the top eight signals in social now come from search.
The rest at AdAge.com.


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Jan 28, 2014
@ 1:28 pm
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The Accuracy of Strangelove »

Dr. Strangelove, my favorite movie ever, turns 50 years old this week. The New Yorker has a great story of just how frighteningly accurate the movie’s portrayal of poor nuclear security actually was:

With great reluctance, Eisenhower agreed to let American officers use their nuclear weapons, in an emergency, if there were no time or no means to contact the President. Air Force pilots were allowed to fire their nuclear anti-aircraft rockets to shoot down Soviet bombers heading toward the United States. And about half a dozen high-level American commanders were allowed to use far more powerful nuclear weapons, without contacting the White House first, when their forces were under attack and “the urgency of time and circumstances clearly does not permit a specific decision by the President, or other person empowered to act in his stead.” Eisenhower worried that providing that sort of authorization in advance could make it possible for someone to do “something foolish down the chain of command” and start an all-out nuclear war. But the alternative—allowing an attack on the United States to go unanswered or NATO forces to be overrun—seemed a lot worse. Aware that his decision might create public unease about who really controlled America’s nuclear arsenal, Eisenhower insisted that his delegation of Presidential authority be kept secret. At a meeting with the Joint Chiefs of Staff, he confessed to being “very fearful of having written papers on this matter.”


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Jan 27, 2014
@ 6:08 am
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What’s Content Marketing and How Big Will it Be? »

On Friday a rather long piece I wrote on content marketing went up over at Re/code. The point of the piece was to try to answer the three main questions we hear around the space: What is content marketing, why is it a big deal for brands, and how big could it really be? I did my best to answer all three questions and while I won’t reproduce the whole thing here, I did want to give a little flavor for a few of the points I made that I think you’ll find most interesting.

On the future of following brands:

The last note on the “why” question is around followers. For a while now, questions have been asked about why consumers follow brands, and what this means. Whereas at one time follower count was a meaningful metric for brands, it’s not any more. The major social platforms have a clear message to marketers: We have the scale and ad products to allow you to reach any consumer segment for a reasonable cost. The marketer’s job, then, returns to creating content that captures their attention and achieves the brand’s objectives, whatever those objectives may be.

On why mobile is so meaningful for the future of digital advertising and content:

What happens in mobile is that all the things that made up digital marketing over the last 15 years start to go away. That means no more flash, cookies, banners or Facebook sidebar ads. The mobile opportunity is about “native advertising,” which, in English, is just about the content and the ad being the same thing. To think about the market opportunity, then, you need to look at the market opportunity for the biggest social platforms (a.k.a. mobile media companies) in the world: Facebook, Twitter, and LinkedIn. (I’m leaving Google off for the sake of simplicity, but I think they belong in this group, as well.)

And, finally, my three big/almost-definitely-inarguable conclusions driving the growth of content marketing:

1. Massive amounts of consumer attention are moving to mobile social platforms.
2. Those platforms are made up of streams of content, and will offer brands increasingly impressive parameters for targeting unique groups of consumers.
3. For brands to be successful in reaching consumers, they will need to create engaging and on-brand content.
It seems relatively simple, then, that content — and therefore content marketing — sits at the center of the next phase of marketing technology, and offers a massive opportunity.

The whole thing is at Re/code.



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Jan 14, 2014
@ 4:54 am
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On Context, Imagination, and STEM vs. ART »

Go read this whole interview with John Seely Brown. It’s awesome. Here’s a few of my favorite bits.

On content versus content:

Remember that image of the statue of Saddam Hussein being pulled down? Well, the photo was actually cropped. Those were Americans pulling the statue down, not Iraqis. But the cropped photo reinforced this notion that the Iraqis loved us. It reshaped context. Milennials are much better at understanding that context shapes content. They play with this all the time when they remix something. It’s actually an ideal property for a 21st century citizen to have.
That’s as good an explanation of what McLuhan meant by the medium is the message as I’ve read.

On creativity versus imagination:

The real key is being able to imagine a new world. Once I imagine something new, then answering how to get from here to there involves steps of creativity. So I can be creative in solving today’s problems, but if I can’t imagine something new, than I’m stuck in the current situation.
I really like that distinction. Imagination is what drives vision, creativity is what drives execution. Both have huge amounts of value, but they’re different things.

On the dangers of a STEM-only world:

Right. That’s what we should be talking about. That’s one of the reasons I think what’s happening in STEM education is a tragedy. Art enables us to see the world in different ways. I’m riveted by how Picasso saw the world. How does being able to imagine and see things differently work hand-in-hand? Art education, and probably music too, are more important than most things we teach. Being great at math is not that critical for science, but being great at imagination and curiosity is critical. Yet how are we training tomorrow’s scientists? By boring the hell out of them in formulaic mathematics—and don’t forget I am trained as a theoretical mathematician.

Not to talk about McLuhan too much, but he also deeply believed in the value of art and artists as the visionaries for society. I think there’s obviously a lot of room here and the reality of the focus on STEM is that we have so far to go that it’s not like we’re going to wake up in a world where people only learn math and science. But I think the point is that the really interesting thoughts that come along are the ones that combine, not shockingly, the arts and sciences.

Again, just go read the whole interview. It’s great.



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Jan 13, 2014
@ 5:53 am
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Goodbye 2013, Hello 2014 »

I posted this over at the Percolate blog last week and thought I’d post here as well. It helps explain what I’ve been up to for the last few years. To all of you: Thanks so much for your support along the way. I really really appreciate it.

In trying to write up this post recapping 2013, I kept trying to come up with a way to define the first three years of a startup’s life. The first year is clearly about identifying the problem. We spent 2011 with a clear sense that there was a challenge to be solved in helping brands create content with technology (because James and I had lived it in our previous lives in the marketing world), but we still had to prove it was something we could solve and would drive value for our clients.

By the end of year one we had some great clients and a good sense for what needed to be done. From there we spent year two proving it. We started to build a bigger team and bring on more and bigger clients. By the end of year two (2012), we had seen real client success and continued to see momentum in the content space (especially from the big social platforms, who after Facebook’s IPO in May, 2012, were taken a lot more seriously by the business world).

Year three, last year, was about building out the business. We nearly tripled the staff in 12 months (we’re now almost 90 people), shipped an incredible amount of product, and brought some of the world’s best brands on board as Percolate customers.  As a co-founder it’s a crazy and amazing feeling to walk into our office and feel the buzz of that many people working on delivering great marketing technology for clients. That our mission, to be the leading content marketing platform, has stayed the same, only makes things feel even better.

But, of course, the life of a startup isn’t about looking back. So what does year four (2014) hold for Percolate? I’d say this is the year we fully establish ourselves in the market. We’ve learned enough (both over the last three years of the company and the course of our careers), to know definitively that we are solving the number one challenge in marketing: How to create engaging, relevant content on a continual basis without throwing an unlimited amount of money against the problem. We also know that we have built the best product and team to solve the problem, so this year is about making sure everyone else knows those things, as well as continuing to bring top-tier service and features to our clients day-in-and-day-out.

Finally, the last note here is a gigantic thank you to all our clients, both new and old. Their support, guidance, and ideas, have really driven our product, and more broadly business, through the last few years. It’s a cliche to say that without clients you don’t have a company, but it’s also very true. So, to all of you who are reading this, thanks for all the support. We wouldn’t have made it this far without you and it’s our commitment to continue to go above and beyond expectations (surprise and delight as Kiva, our VP of Sales likes to say). Keep being awesome.



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Jan 10, 2014
@ 5:54 am
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Paint on Walls »

I really like this article on the closing of graffiti mecca 5 Pointz (I’m a huge graffiti fan in case you weren’t aware) and how maybe it’s not such a bad thing. It’s mostly quotes from graffiti artist/author Jay Edlin. Here’s a snippet:

The materials used in both graffiti and street art are not intended with long-term viewing in mind. Spray paint, ink, or wheat pasted paper don’t stand the test of time when living outdoors. Graffiti involves creating the work completely on the spot. The most a writer brings with him to a wall is a sketch…The adrenaline felt by kids risking their liberty shows through in the work.
Street art is more calculated and safer. Unlike graffiti art, street art can be made partially in a studio or using a printer and laptop. Street artists tend to have studios and assistants, which is unheard of for illegal graffiti artists. I don’t see that much of a difference between street art and studio art. Pasting paper on a wall illegally, or in graff’s version, putting up stickers, just seems less cutting edge or risky than the old subway writers and illegal street bombers.
Two mediums employed by writers—acid etching on glass and plexi surfaces and massive tags occupying entire building sides done with paint-filled fire extinguishers—have no studio parallel. I like that. What’s disappointing is that all the art stars who started out in conventional graffiti have sacrificed their letter forms in favor of figurative work that has a much greater commercial upside.

[Via @brosbeshow]



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Jan 9, 2014
@ 4:08 am
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Eye Test vs. Math Test »

A few weeks ago my friend Nick sent me a link to this epic 12-part series on Dennis Rodman’s basketball prowess. While Rodman has been in the news for some interesting reasons lately, prior to that he was a basketball player unlike any we’ve ever seen and this series sets out to prove the point. I was especially part of part 2(a)(i) on “Player Valuation and Conventional Wisdom,” which has a nice explanation on the battle between the eye-test and math-test in sports:

Yet chances are he remains skeptical of the crazy-talk he hears from the so-called “statistical experts” — and there is truth to this skepticism: a typical “fan” model is extremely flexible, takes many more variables from much more diverse data into account, and ultimately employs a very powerful neural network to arrive at its conclusions.  Conversely, the “advanced” models are generally rigid, naïve, over-reaching, hubristic, prove much less than their creators believe, and claim even more.  Models are to academics like screenplays are to Hollywood waiters: everyone has one, everyone thinks theirs is the best, and most of them are garbage.  The broad reliability of “common sense” over time has earned it the benefit of the doubt, despite its high susceptibility to bias and its abundance of easily-provable errors.


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Jan 8, 2014
@ 5:24 am
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Zemblanity, the Opposite of Serendipity »

For awhile now I’ve been fascinated with the idea of serendipity. I was actually going to write a book on the topic but had to shelve it when we started Percolate. (A choice I’m very happy with, as tech industry > book industry.) Anyway, the core idea of the book was going to be that serendipity is something you can both encourage and design for. Because of that I read anything I see that talks about serendipity and was pleasantly surprised by this post on Medium by Stef Lewandowski on the subject. I’ll let you read it yourself, he hits on a lot of the things I’ve been thinking about, but wanted to share a word he introduced me to: “Zemblanity.” As he explains, “Zemblanity, a word coined by William Boyd in his book Armadillo in the 1980s, is the polar opposite of serendipity.” He goes on to quote the book for the full definition:

So what is the opposite of Serendip, a southern land of spice and warmth, lush greenery and hummingbirds, seawashed, sunbasted? Think of another world in the far north, barren, icebound, cold, a world of flint and stone. Call it Zembla. Ergo: zemblanity, the opposite of serendipity, the faculty of making unhappy, unlucky and expected discoveries by design.

I’ve definitely found myself in zemblanity at times and I usually have to read my way out. It’s nice to have a word to use in case it happens again int he future.



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Jan 6, 2014
@ 10:53 am
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The Marriage of Android and Google+ »

I wrote a reasonably in-depth post over at the Percolate blog on my thoughts on the marriage of Google+ and Android. Here’s a snippet:

As we all know, Google has very publicly announced its intention to build G+ into a massive social platform at any cost. For awhile I think many simply nodded and metaphorically patted Google on the head, as if to say, “sure Google, whatever you say.” However, as Android has continued to grow, I’ve noticed something very interesting: It seems that Google’s plan to turn G+ into a platform is to hitch its wagon to Android. With over a billion users it’s hard to argue with that strategy.
The whole thing is over at blog.percolate.com.


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